6 December 2016
Christmas Party Blowdrys and Hair-up
Example Text Promotions
Office Christmas Parties will soon be in full swing. There is nothing better than not having to worry about your hair or nails before a night out, right? Not everyone knows that hair salons provide hair up services without a cut and blow-dry. This could be a great opportunity to show off your stylists creative hair up skills with an express Christmas party package. Why not offer a 30 minute dry styling appointment? If you offer beauty appointments as well, include a 20 minute file and paint appointment, this could be a reduced package promotion to fill those smaller gaps you still have available. Like any event or promotion it will not be successful unless you shout about it! Target your social media platforms such as:
Or how about an email offering your Christmas party package with a ‘Book Online’ button directing clients straight to your online bookings page? The biggest impact will be getting your team behind it, it’s a perfect up-selling service for Christmas. Everyone that sees you in November can be seeing you in December too. If you have great success, then carry it on through the New Year for all those our seeing the New Year in.
Last Minute Appointments
There’s still time to reach out to all those last minute clients that have not yet got their Christmas and New Year appointments in the diary. Send out an SMS blast using Salon iQ’s filter on the client selection area, target those that have been to the salon in the last 3-6 months – you’ll be surprised just how many, leave it to the very last minute through the Christmas rush. Have weekly reviews using a briefing sheet or 121 form with each of your team members, these are a great way to ensure your team are aware of any events, weekly promotions or upgrade opportunities that are available for the coming week.
Gift Cards, Gift vouchers, Gift coupons whatever you call them they are great for your business, especially at Christmas. here’s why:
Every year there are thousands of last minute shoppers, running around looking for perfect Christmas gifts. Say goodbye to vouchers on pieces of paper and hello to professional gift cards, with personalised backing and barcodes, making it easy for you to track. We have used and recommend e-printing – they produce professional business size gift cards, allowing you to add your own imagery and text at an affordable price -> www.e-printing.co.uk
Tips to Make the Most from Christmas Merchandising