5 June 2015
Salon Software and Salon Marketing
This is a huge topic and probably the most exciting when it comes to salon software and salon technology. If you have a salon computer system and input all your client details, you will suddenly be able to communicate to clients via email, text and direct mail.
Salon Marketing is vitally important and salons need a clear strategy.
Referrals – The best way to get new clients for your salon, is from recommendations and referrals. Yon need a client referral system, the best ones are normally the simplest e.g.if a client recommend someone the new client and the client doing the recommendation both get a discount.
Internet -You need a good website and facebook fan page. A word of warning, you get what you pay for, find someone who is reliable and will show you how to maintain your website and facebook page. A good idea is always to find someone who does it well and emulate them. Be warned though you can waste a lot of money if you select the wrong one and although you may feel you have got a deal, it probably will not deliver the result you are looking for. We are happy to recommend www.salonguru.net and www.salonbusinessexpert.com as two companies that really know their stuff in this field. They will be able to advise you on things like content, google adwords, measuring and monitoring your web traffic.
Shop window – If you are lucky to have a good walk by location your shop window and Aboard need to work for you.
Research Evening and Client Soirees – Putting on special events is a great way to get new clients and have some fun e.g. hair parties – Have one of your regular clients or a local business bring half a dozen guests and enjoy a fun evening.
Other – Yes you can run adverts, build company relationships but in my view adverts rarely represent good value, and uless you have a coupon for them to bring in they are hard to measure. And ‘Brand’ advertising is a total waste of time unless you just want to massage your own ego.
This is where the fun starts, and this is where you probably wish you spent more time looking at how this works in the salon software that you might be using. Because if it isn’t easy and it isn’t automated, the likelihood is that you won’t do it. This is one of the areas Salon-iQ really comes into its own. Part of the design for the salon software was to make salon marketing easy and automated. We want to keep the salon’s name and message in front of their clients, so they become the first choice for that client. Here is a list of some (not all) the automated marketing that you can do.
You get the point. you are constantly in communication with our clients. What we try and do at Salon-iQ is to stop your leaky bucket. We will never replace good service. But good salon software can give you multiple chances at winning over a client. So even if you messed up on a visit, they are more likely to try you again if your salon software is communicating and encouraging them to return.
Don’t forget a loyal client is worth a significant amount to your salon (say 6 visits per year, average bill £40 that’s £240/year!!)
Not all salon software is the same when it comes to marketing, especially older systems that were invented before the internet and texting was as big as it was today. They may have added the functionality to their systems but more as an afterthought. Salon-iQ salon software had salon marketing, texting, emailing as part of the design brief. That is why we believe Salon-iQ salon marketing is the simply the best on the market. For further details contact firstname.lastname@example.org