Mother’s Day Marketing Ideas For Your Salon

Mother’s Day is a popular holiday to celebrate with the UK population spending approximately £1.34 billion on Mothers Day in 2021.

This year Mother’s Day falls on Sunday 27th March and it is the perfect marketing opportunity for your salon to increase appointments and homecare spending.

We’ve included some ideas below that you can easily implement in your salon.

1. Run a giveaway

Put together a little homecare giftbag or give away a treatment such as file & polish or a blow dry. By encouraging client’s to enter using social media they can share the post reaching a wider audience and increasing your social media engagement and following.

The winner will have to visit your salon to collect their prize and they may even book in for further treatments if they loved the service they received.

You can also message all entrants with an exclusive runner up discount code to encourage further bookings.

2. Mother & Daughter Offers

Entice new clients in with a joint offer for both Mother & Daughter. We love the idea of a client booking a haircut and their Mother receiving a free blowdry. It’s the perfect opportunity for some joint pampering but also bringing in potentially a new client that is likely to repeat book.

3. Join up with local businesses

Partner up with other businesses near you and put together a Mother’s Day package, you could include a voucher for their business in your giftbag or vice versa. Local businesses love to help other local businesses so it could be a great way of encouraging further salon promotion in the future.

4. Offer gift vouchers

Gift vouchers provide a quick and simple solution to present shopping. You could even advertise them in your salon window to catch people as they’re walking by.

Don’t forget with SalonIQ you can even sell these online, perfect for those out of hours shoppers.

5. Put together a homecare package

Make gift buying simple by putting together a homecare package. Put together a few options that have a wide budget range so that you can capture a wide market and have something that suits everyones budgets.

Invest in some gift wrap as these will also look lovely in your salon window as a display.

We hope this helps with your planning. As always if you need any help with setting up any promotions within SalonIQ, please email help@saloniq.com

Back to blog