Salon Christmas Marketing

27 November 2015

Here are Great Examples for Christmas Texts W/E 18th December.

Only nine GREAT hair days left till Christmas. Have you booked your appointment yet. Call now {MERGEFIELD SalonPhone} or book online at

W/E 11th December.

A quick reminder for those colour clients that haven’t booked. “Have you booked your Christmas colour Appointment? Bookings filling up fast. Book NOW.”  

W/E 4th December

One of the selections you should be doing. Selecting all clients that have been in this year but have not got a Christmas booking. And reminding them to book early.

Christmas Salon Marketing Checklist

December is about maximising the opportunity. Unlike a few years back it is not uncommon for salons to have availability of appointments right up until Christmas. Hopefully you will be well prepared with all your Salon Christmas Marketing strategies. We recommend that you plan to use your salon software email and text marketing to boost your December profits and fill your appointment book. It is all about:

  • Being Targeted – targeting clients that have not booked, targeting clients that are due for an appointment, targeting clients that have had a certain service.
  • Being Relevant- Christmas Parties, New Year Parties, Christmas, Back to Work
  • Up-selling, Upgrading and Gift Packs
  • Telling the customer what you want them to do – Book Now

Quick Last Minute Checklist to Text and E Blasts

  • Black Friday
  • Christmas Opening Hours
  • Christmas Events
  • Christmas Parties
  • Looking your Best for Christmas
  • New Year Blow Drys
  • Back to work

Black Friday Last Minute Ideas:

Black Friday is all about discounts and picking up bargains. By now most of you will have this already planned. If you have not done any, and, you use late deals:

  • Post deals on Black Friday

If you do not use late deals, you could

  • xx% off all bookings made on Black Friday for appointments before 11/12/16
  • xx% extra on any gift cards bought on Black Friday . Valid for 01/01/16 to 30/11/16
  • Sell Christmas Party Packages or other packages.
  • Black Friday Sale

Run Up to Christmas

To maximise your December bookings always target people that have not booked. You should be planning 1-2 emails or text blasts each week between now and Christmas. Texts at this time of year are key, as timing is critical and they have more of a sense of urgency, so people are more likely to act on them immediately. Using Salon Software Eblasts are great for things like salon opening hours, Christmas Events, Christmas Gift Ideas, New Year and Party Packages:

  • Get the appointment you want. Book Early, Book today
  • Have you booked your appointment yet?
  • Appointments booking up fast. Book today to secure your Christmas appointment
  • It’s not too late to book for Christmas
  • Last few remaining Christmas Appointments Call now
  • It’s Party season, book your party hair today
  • Book now for your New Years Party
  • Look your best on New Years Eve

The run up to Christmas is a mad period for most, lots to do and little time, some people plan way ahead, others are last minute, some do not plan at all. Your job is to get them all to book with you. Tip: If you use online booking use your booking link in emails and texts (use to shorten any links).

Remember – The Salon-iQ are always at had to assist in Text or Eblasts.

We hope you all have a fantastic Christmas.

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