18 March 2020
A slightly different take on Mother’s Day this year, so lets keep it positive, keep the normality and focus on the good we can bring to our salons.
Adding reassurance to your clients is our focus, send an Email or SMS blast on the hygiene measures you have taken in your salon. You could even go as far as listing what the measures are that you have put into place, such as;
– Removing fabric hand towels from the bathroom and replacing them with disposables
– Sterilising all styling tools between every client
– Washing your hands with warm water and using hand sanitiser between clients
– Wiping door handles down with anti-bacterial wipes/spray
Right now clients need some normality in their lives, as long as you are following the hygiene guidelines there is currently no reason for you not to give your clients the experience they deserve.
Shout from the roof tops that your salon is still open!
Many of your clients will be working from home, or avoiding travel into work – but just may not realise that you are still open. Send an SMS blast, ideas of SMS you can send to your clients now can be found here
These can be the perfect present, it allows the receiver to choose the best treatment for them.
Top tip: One thing to think about is extending the expiry date on your gift cards, if you usually have them set to 6 months why not add on an extra 2-3 months or take the expiry date to 12 months from date of purchase?
Gift cards can be purchased from Impress when you order make sure you use the code 39 as they can then be used on SalonIQ.
Whether you are a hair or beauty salon, there is nothing like getting some lovely new products to use. Yes we have a pile high waiting for us in our bathroom cabinets but never any harm in treating someone to a few more.
Instead of offering individual products, why not create your own bundle and add 2 or 3 products together?
To give it some more thought clients may want the option to purchase a specific package whether that be hair or beauty.
Hair packages you could put together a colour service, cut and finish + a luxury conditioning spa treatment for a set price (maybe even giving slight reduction when purchased as a package)
A blow-dry and a luxury conditioning mask could also be a lovely treat for someone to use in preparation for a night out.
Beauty packages can be a wide mix of services added together from a luxury manicure and pedicure to choosing 3 services from the menu for a set value.
Share the love this Mother’s day!
For examples on SMS blasts to send to your clients please click here