Why salon reviews matter and how to get them

23 November 2021

salonspy and SalonIQ work together to get verified reviews for the hair and beauty industry.

It’s been known that word of mouth has always been our industry’s most effective form of marketing, with this in mind we want to help you grow and manage your online reputation. 

salonspy and SalonIQ work together to get verified reviews for the hair and beauty industry. The magic of salonspy lies within their integration with salon software systems. They can automatically request reviews from customers via SMS from SalonIQ shortly after they complete their appointment, providing the salon with a constant stream of verified feedback. 

97% of all consumers are now seeking out reviews and reviews older than three months get very limited traffic or views. 

Using salonspy ensures you are constantly receiving new reviews and getting accurate feedback about your services. This not only gives you the opportunity to fine tune your salon performance, it also shows prospective new clients that you are actively providing a good service to clients and that they are coming from geniune reviews.

Your salon’s listing on salonspy is fully optimised to show in Google, allowing potential clients in your area to find your reviews. Along with being able to show a widget of your reviews on your salon website. 

Why is responding to reviews important?

salonspy offers you the option to respond to all the reviews you receive, showing encouragement to prospective clients that you can about the feedback you receive.

1)   Client engagement – Ultimately your customer has taken the time to leave feedback for your business, so you should at least acknowledge them.

2)   Prospective customers want to read reviews – Stats show that 89% of readers want to read the response from the business owner/manager.

3)   SEO opportunity – Use your response to boost your key word presence online


Try to think about what people might search for online, then include key words in your response to each review.

Thank you so much for writing this review, your feedback in so important. I’m really happy to hear that your hair colour is exactly what you were hoping for – I’ll be sure to pass on your comments to the team.

See you soon


Halo Hair Salon, Liverpool.

Setting up salonspy and salon reviews

Are you ready to take the next step and set up salonspy reviews? Contact us and we can arrange a month’s free trial for you.

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