Posted by Jenny
As the end of the year approaches, salon owners are preparing for the busiest season. But how do you craft promotions that attract clients without compromising your profits? Let’s dive into the art of salon promotions and discover how to make them work for you.
A successful promotion isn’t just about reducing prices. It’s about adding value. Did you know that 60% of consumers prefer a value-added offer over a straightforward discount? This approach not only preserves your bottom line but also enhances the client experience.
In our industry we naturally still gravitate towards discounting to encourage clients to book, whereas we really do not need to do this. A simple reminder to book or offering a complimentary treatment is all it takes.
Utilising your online booking software and salon management system can streamline your promotional efforts. Here are some ideas:
Adding value can enhance your salon’s perceived quality and client satisfaction. Offering a free treatment or product can make clients feel appreciated and more likely to return. Research shows that clients who receive a value-added service are 30% more likely to rebook.
81% of clients say a loyalty program encourages them to continue going to the same business.
“I love this time of year and seeing salons create their gift cards for Black Friday and Christmas. Clients love them to, they are the perfect gift for family and friends or even a little treat for yourself in the New Year” – Sam Kendall – CEO SalonIQ.
Utilise your salon software’s marketing tools to maximise the reach of your promotions. Email campaigns, social media posts, and SMS reminders can keep your offers top-of-mind for clients. Did you know that promotions shared via email can increase booking rates by up to 25%?
Debbie shared: “Last black Friday weekend, I set up Black Friday vouchers on my IQ booking portal. I shared the voucher offering (10% extra free on cards) on my social media and through an e-newsletter to my clients. I was amazed when I sold over £2,800 worth of cards in just 4 days”!
Growing your salon requires strategic promotions that add value and entice clients back through your doors. By leveraging your online booking software and salon marketing tools, you can create compelling offers that boost client loyalty and fill your appointment book.
So, are your salon promotions hitting the mark? Let’s ensure they do, by crafting irresistible offers that keep clients coming back for more!
Call a member of our team today on 01892 280 123
