16 June 2023
Love your clients, keep them returning and spending more
If you take away your products and services for a moment…Do you know what your clients really want? Yes, they need their hair cut or coloured, or they need their nails painted or legs waxed but stripping that away who are your clients and what do they want and need from your business?
When I used to be on the salon floor, we all knew it was “more than just a great cut”, but in times of change and with the added current cost of living we need to understand our clients more than ever to keep them loyal, keep them spending and keep them wanting more!
The UK average new client retention is 30% which means that 7 out of 10 new clients are not returning to your salon.
How are you attracting new clients to your salon?
Was I recommended by my friend (with a nice little incentive for us both) or perhaps I found your 5* reviews on google that made your salon name catch my eye? Do I have the option of calling to book or, because it is 9 pm… can I book what I need online?
When I have made my first appointment what would my journey look like?
It is all about the little touches that make clients feel welcome, wanted and special. They should feel excited to visit your salon.
SalonIQ helps you to identify & prepare for your new clients, there is a fully automated Guest Journey feature to help you nurture your new clients without lifting a finger. All new client appointments will display a crown so the whole team has visibility, I even add my clients favourite drink to their record card for their future visits…clever hey?
Before clients leave
After your new client has received the best treatment ever, does your team:
Now we are one appointment in, what do you have in place to ensure that your new client comes back in for more, time and time again?
SalonIQ has all of the vital tools you need to ensure that your clients are informed, connected and wanting to come back for more.
If you would like to find out how we can help you have more clients, spending more, more often click here.