23 January 2021
The world was going digital in any case and your digital marketing strategy would have never been more important than now if we weren’t in the midst of a global pandemic. Covid-19 has accelerated this even faster as consumers buying habits have moved more and more towards buying, researching and pretty much doing as much as they can online. It is therefore imperative that hair and beauty salons think carefully about their digital marketing strategy, which is why we have created a guide of our top digital marketing tips for hair & beauty salons.
SEO can feel like a daunting task and one we try to avoid. Although paid advertising using Google Ads is much more prevalent now than it was, any work you can do to improve your organic SEO rankings is still extremely important for any hair or beauty salon. This is especially true in the current climate of the global Covid-19 pandemic as more and more customers shop online, and even once the pandemic has ended, more and more people will be looking for services online, meaning if you do not have a strong SEO presence you will be missing out on website traffic and potential customers.
So how can you improve your salon website’s SEO? There are a wide range of techniques, but here are some basic essentials which will help:
There is a lot more to SEO, but getting the basics right by doing this is very important, and what we are trying to do with the steps above, is tell a search engine what your website is about and when it may be relevant for your salon’s website to appear in a Google search.
Content marketing is somewhat linked to SEO in that a good content marketing strategy is an excellent digital marketing strategy for hair & beauty salons. It should mean more pages on your website are centered on individual keywords which helps improve SEO rankings. But more than that, content can also be shared over your social and email marketing channels, or for any press releases you do.
Here are some examples of content marketing topics you can talk about:
Not only does content marketing helps drive search engine rankings, it is an excellent way of showcasing your credibility to your customer base, making it an extremely versatile digital marketing strategy for your salon that can help in multiple different ways.
Google and Facebook Ads are very important digital marketing strategies for many hair & beauty salons as you can drive highly targeted traffic to specific pages on your website, and results are much more measurable than other aspects of marketing.
There is a lot to a Google Ads or Facebook Ads campaign, but here are some tips to make sure you are maximising your budget:
These are just a few basic tips and a full campaign for your salon would be much more in-depth – but it is certainly worth investing in these campaigns if you haven’t already as they can be very effective digital marketing strategies for hair & beauty salons.
Customer reviews should be part of any hair & beauty salon’s digital marketing strategy. We would recommend a strategy to encourage reviews – perhaps in an automated follow-up email to your clients after their visit (which your salon software provider will be able to help you with), via email newsletters or on any advertising material you give to your existing clients. Here are some ideas for where reviews can be posted:
A top tip is to always respond to reviews – it shows you are grateful to your customers who leave good reviews, but by responding to bad reviews (and they can happen), you demonstrate that you care and if you can show how you have taken steps to put this right, customers are often impressed!
We hope this was a useful article about digital marketing tips for hair & beauty salons, if you need any more information this, or other salon marketing tips and ideas then we would love to hear from you.