19 January 2024
As the clocks chime and a new year unfolds, it’s the prime time for you to re-focus, re-energise, and set new goals for your businesses. Setting objectives not only provides direction but also ignites motivation and propels growth. In our ever-evolving industry, establishing clear and achievable goals for your salon in 2024 is crucial for your success and growth.
Here, we share our essential steps to set impactful goals and steer your salon business toward greater heights over the next 12 months:
Reflect on Past Performance:
Before diving into setting new goals, take a moment to review the performance of your salon in the previous year. Review your key metrics such as revenue, client retention rates, and customer feedback. Identify your successes and areas that need improvement.
Set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals. This method will help make your goals a reality. Instead of saying that you are aiming to “increase revenue,” set your goal to “boost monthly revenue by x% through upselling services and retail products by the end of the 2nd quarter.” This clarity helps in tracking your progress and staying focused.
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Enhance client experience:
Prioritise your clients’ experience. Focus on improving customer satisfaction, boosting service quality, or introducing loyalty programs to incentivise repeat visits. Happy clients not only become loyal, but will also help you attract new business through referrals.
Referrals is still the most powerful way to get to new clients through your door.
Invest in your team:
Your team is the backbone of your salon. Set goals aimed at staff training, skill enhancement, and personal motivation. This could involve organising workshops, providing training on new techniques, or creating career development plans for your employees. An empowered and skilled team produces better service quality and increased customer satisfaction.
Technology does wonders for streamlining salon operations when utilised. You can also make technology work for you…just like a new team member to enhance customer engagement. Offering a user-friendly online booking system, nurturing new clients as they begin their journey with you and keeping in touch with your loyal clients will do wonders, and what’s even better is that SalonIQ software will do all the hard work for you!
Plan your Marketing and Build your Brand:
Break the year ahead into 4 and write a plan, this may be on paper, or on your tablet or computer. What events happen within each quarter that you need to plan for. Thinking about Q1 of 2024 we have Winter – How can you use the season to promote the services or products you have to offer? Do you have a treatment that is perfect to combat a winter Hair or Skin problem? Next we have Valentines day…again, what specific products or services could you offer here, or maybe you focus on Gift Vouchers or course sales to clients to treat a loved one. You will be amazed what you can come up with to help boost your revenue. Don’t forget your S.M.A.R.T. rules we mentioned earlier.
Monitor your Progress:
Regularly monitor your salon’s progress towards achieving your set goals. Review and analyse your results periodically, SalonIQ has everything you will need to call upon here so don’t forget you can arrange a FREE training session with one of our experts if you feel you may need some guidance.
Create a Positive Work Environment:
Creating a workplace culture that centres around togetherness, creativity, and positivity is key. Setting team goals, planning team building activities, and completing regular 1-2-1’s will lead to a big impact on utilisation and morale. Transparency is key.
Setting ambitious yet achievable goals for your salon business in 2024 sets the stage for growth and success. By focusing on client satisfaction, team development, technology, marketing, you are laying the foundations ready for a thriving salon business in the year ahead.
Here’s to a prosperous and fulfilling year ahead for your salon!