5 Mother’s Day marketing ideas to increase your client spending

1 March 2023

In case you haven’t got Sunday 19th March penned in on your calendar just yet, now’s the time to start preparing for Mothers’ Day.

Did you know that in Britain we spend around £1.3 billion per year celebrating Mother’s Day?

Capture those last minute bookings and retail sales by using our simple salon marketing ideas below.

Your Top 5 Focus Points

1. Promote your gift cards

Gift cards are a perfect last minute gift for Mother’s Day so make sure you’re stocked up with no risk of running out. You could even create a special offer such as ‘Buy your a £100 gift card and receive a £20 one for yourself’ this way encouraging two clients to be booking appointments with you and leading to repeat visits. Or purchase a £150 gift card and we’ll add an extra £10 for free.

With SalonIQ’s new online booking portal you can sell your gift cards online as quickly and as easily as booking an appointment. You can even design your online gift cards to have a Mother’s Day theme. Click here to learn how to sell gift cards online.

2. Mother/Spouse Promotions

Who doesn’t love a great deal? Increase visits to your salon whilst acknowledging what a special occasion Mother’s Day is. Sons & Daughters can treat their Mother, family or close friends to a haircut or beauty treatment and follow up with 20% off their next appointment.

It’s so easy to set up a campaign within SalonIQ and track your ROI (Return On Investment). If you send out a marketing campaign you can see how many clients have booked in from that campaign and the appointment value, this is all live information so is updating all the time with just a few clicks. How to monitor your campaign success.

3. Social Media Competition

Bring in new clients and increase your following. Create an eye catching image showcasing your salon or your work and encourage your followers to like, share and tag their Mother & friends.

A wonderful idea is to get them to nominate why their Mother/Family/Friend is so special to them and you can pick the best comment, their Mother could then receive a homecare gift set or a taster appointment.

4. Retail Display 

Your salon window is your greatest asset to draw in clients as they walk past. It can also be a great reminder to get those last minute Mother’s Day gifts purchased. In your salon and in your salon window you can showcase gift sets that are aimed towards Mother’s such as shampoo and conditioner sets or face cream and a face mask.

Offer a free gift wrap service with some coloured tissue paper and ribbon, it’s a perfect opportunity to include a sticker with your salon logo on for brand awareness.

5. Promote Re-bookings

It’s so important to focus on your rebooking, not only does it ensure your clients maintain their hair and skin on a regular basis it also gives you future bookings for weeks and months to come.

Within SalonIQ you can send out a marketing campaign to all clients that haven’t got any future bookings and haven’t visited within the last three months. You can gently remind them that Mother’s Day is approaching so why not book an appointment to treat themselves or a loved one. Remember you do not need to heavily discount to see a response from your marketing messages, quite often just a little reminder is all it takes to get the bookings made.

In your dashboard you are able to see your re-booking percentages and values.


We hope you have found the above article useful and can include some of these ideas in your Mother’s Day Salon Marketing Plan. If you need any help with setting up any campaigns within the system please do not hesitate to call us on 01890 280123. If you do not currently use SalonIQ and are interested in hearing more about how we can help with your salon marketing please click here to book a demo.

Finally, however you spend Mother’s Day we hope you have an enjoyable one. Love, The SalonIQ Team x

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