Top 5 Automated Marketing Tools to Boost Client Loyalty and Salon Success

Posted by Jenny

at 7:33am on Monday 18th Aug 2025

Hello, I’m Jenny, and I’m thrilled to share my insights on the top five marketing tools for salon owners. As someone who’s passionate about helping salon businesses thrive, I know how crucial it is to have the right tools to streamline operations and build lasting relationships with clients. Let’s dive into the tools that can transform your salon’s success!

 

Let’s dive in:

 

1. New Client Journey

 

The New Client Journey tool is a game-changer for hair and Beauty salons aiming to enhance client engagement. By automating the new client journey, you can convert new clients into happy, loyal clients.

 

Did you know that engaged clients are 23% more likely to become repeat customers?

 

New salon client journey

 

This tool helps you build and create personalised experiences that make clients feel valued and understood, fostering loyalty and increasing client retention.

 

One in seven new clients don’t make it to their 4th salon visit…but not when you are part of the SalonIQ family.

 

Want to discover more about how SalonIQ can help boost your marketing? Connect with us

 

2. Client Retention System

 

Do you currently have a process in place to reach out to your non returning clients?

 

A robust Client Retention System is essential for maintaining client frequency and bringing back lost clients.

 

Automated marketing campaigns can increase client visits by up to 15%!

 

This automated marketing tool ensures that your clients who don’t rebook at checkout receive timely and relevant communication, reminding them of their favourite services and enticing them back into your salon. By nurturing these relationships, you’re building a community of loyal clients who trust and depend on your services.

 

3. Guest Attraction System

Attracting new clients is a breeze with SalonIQ’s Guest Attraction System. This tool automates client referrals, allowing you to gain new salon clients effortlessly.

 

Studies show that referred clients have a 25% higher lifetime value compared to non-referred clients.

 

 

By implementing a referral system, you’re not only expanding your client base and securing business growth, but also enhancing your salon’s reputation through word-of-mouth recommendations.

 

Hair and Beauty salons should be aiming to attract 8-10% in new clients each month to ensure sustained salon business growth,

 

Interested to discover how SalonIQ can help you enhance your salon? Connect with us

 

4. Online Booking Chase

 

The Online Booking Chase tool is perfect for capturing potential clients who abandoned their booking carts. We all know how easy it is to get distracted when trying to complete a task such as booking an appointment but how do you know how many clients have slipped through the net on a daily basis?

 

Automated follow-up emails can recover up to 30% of abandoned bookings, boosting your profits and driving sales.

 

This tool ensures that no booking opportunity is missed, providing gentle reminders to clients to complete their appointments, ultimately increasing your salon’s revenue.

 

Interested to discover why 2,500+ salons trust SalonIQ? Connect with us

 

5. Appointment Reminders

 

Appointment Reminders are vital for reducing no-shows and late cancellations. The humble appointment reminder for hair or beauty salons provides a trusted way to remind clients of their upcoming appointments, I for one rely heavily on my reminders a few days before any appointment I have.

 

 

Automated reminders can decrease no-show rates by up to 50%!

 

 

By sending timely reminders, you’re not only ensuring your schedule runs smoothly but also showing clients that you value their time. This proactive approach strengthens client relationships and reinforces their commitment to your salon.

 

 

 

 

 

All of these tools are available with SalonIQ. By embracing these technologies, you’re setting your salon up for success and ensuring a positive impact on your clients and community.

 

Boost your salon’s success with the top five automated marketing tools designed to enhance client engagement, retention, and attraction. Each tool, from the Guest Journey to the Appointment Reminders, offers powerful solutions to streamline your operations and build meaningful client relationships. By integrating these tools, you create a robust foundation that not only protects but also supports your business and clients. Experience the synergy of these tools working in tandem to elevate your salon’s reputation, increase revenue, and cultivate client loyalty. Embrace the future of salon management with these cutting-edge solutions and watch your business thrive.

 

Want to discover how SalonIQ can help you drive team performance and salon growth? Book a free demo today and let’s talk about what’s possible.

Interested in understanding how SaloniQ can take your business to the next

Recommended for you

Follow Us

View All Articles

Curious to Find Out More about SalonIQ – Take Action Now

Call a member of our team today on 01892 280 123

Book Demo

Join the conversation.

Sign up to receive the latest best practices, news, and product updates.

Want to know more about SalonIQ?

Book Demo

© 2025 Intelligent Salon Software Ltd

Lonsdale Gate, Lonsdale Gardens, Tunbridge Wells, Kent TN1 1NU

  • amex-logo
  • paypal-logo
  • visa-logo
  • mastercard-logo

Website by Yello