26 November 2015
The #1 Salon Marketing Strategy
There are a lot of ways to market your salon, and if you are like me, you are constantly inundated with the next great new idea for generating business and getting new clients. Unfortunately, rarely do they deliver what you expect. This one salon marketing strategy is by far the best and it is guaranteed to succeed. Get this right and you will not need to do any other form of marketing, get it wrong and any other form of marketing will not work. You want more clients visiting your salons, more often and spending more. So what is the secret to unlimited success? It is not rocket science.
Deliver Great Customer Service and ask for referrals
Sounds easy, maybe you think you already do it, but if your salon is not heaving with customers you don’t. So lets look at what great customer service is and where it all starts.
Client referrals are still the salon industry’s most cost effective way of attracting new clients, and if you build it into your salon system, it will out perform all other marketing. Yet most salons are poor at asking for referrals and often have no system at all. Master the basics! Master client referrals and you will never be short of clients again. GREAT service is easy, consistency is hard. “We deliver great service MOST of the time” is a phrase I hear often. But without consistency you cannot have great customer service. Consistency is a key element to a salons success. Clients like to know what to expect, and will notice immediately if there was a change in it. A simple thing like not offering a refreshment one time can destroy what a client thinks of you. I have visited thousands of salons over the years, few have got it right, and it takes years to master it, the ones that have, realise this is the only way to build a successful salon business. Next time you are looking at a salon marketing strategy, make sure you have the basics covered first, or as quick as you will gain new clients you will loose them.
The fact is get the things above right, may not be good enough if your toilets let you down. Studies show consumers judge salons on the cleanliness and quality of their toilets, so make sure you have this basic one covered, it is worth it, there is no point in doing all the great customer service bits just to loose out because your toilet is not nice. POOR TOILET = POOR SALON