10 June 2016
Good Client Relations
One of the most important aspects of running a successful salon business is a loyal client base. To ensure this you need to entice new clients and encourage regular clients to keep coming back. Good client relations means more than just cutting hair well. Everyone who walks through the door should be made to feel special.
Here are a few small tips that can make all the difference. First Impressions
Cleanliness and order are vital. Choose quality fixtures and fittings and keep them well maintained so your salon always has a fresh, new appearance. Keep your look modern. Younger clients, especially, are attracted to the aesthetic look of a salon and won’t risk entering if your premises looks shabby and old. Smile
There’s nothing more off-putting than surly staff. Ensure you greet clients with a welcoming smile to put them at ease. Use Their Name
Introduce yourself to first time clients and ask their name. Make a note and don’t forget it. And don’t commit the ultimate faux pas of getting their name wrong at their next appointment! Know Your Client
Some clients love to chat, others would prefer to drift off and lose themselves in their own thoughts. Make a note for each client, so you know. Give Them Choices
Some clients want the same style time and time again. But there’s nothing wrong with suggesting new treatments or techniques that they might be interested in.
Listen to what they want. If they’ve brought along a photo, study it and give honest advice. If you know a style won’t suit them, gently dissuade them and suggest a more flattering cut or colour. Every client is individual and you want them leaving your salon looking their best. After all, it’s perfect publicity.
Always explain what products you’re using, from colour shades to specific shampoos, conditioners and masks. It’s shows clients you’re knowledgable and that they’re in safe hands.
Salon software is a simple and easy way to keep all client details up to date, enabling you to remember everything for individual clients, from colours and cuts to allergies and even how they like their coffee.
Salon booking systems allow you to keep track of appointments including online bookings, repeat appointments and reminders for you and your client. It’s the perfect way of keeping well-organised and professional.
Small details not only ensure client loyalty but a happy client will always recommend you to friends; word of mouth is a powerful publicity tool.
For more information on salon software including salon booking systems, contact SaloniQ today.