17 September 2021
In order to prevent your salon from stagnating it is important to reinvent it periodically. Here are some tips for revitalising your salon business.
With everything changing periodically, it is important for a salon to be reinvented to prevent it from stagnating over time. There are many ways to reinvent your salon, from painting the walls a new colour, bringing in new furniture, to redesigning your salon website. These small changes to the salon’s overall appearance and marketing can ensure that your salon stays fresh in your clients’ minds.
In order to keep up to date, follow the latest trends in haircare and styling that your clients will be following as well. As you learn about changes in what your clients may be interested in, such as sulphate-free products for their hair or creating a more natural style, it is important to be able to accommodate them.
There will be multiple different retail products in your salon that are tried and tested, but bringing in new and interesting brands and ideas is never a bad idea. Depending on the clients that visit your salon they may have different requirements for their styling products and be interested in trying something new. For example, are any of your retail products specifically formulated to work in curly hair or are they eco-friendly?
Bringing in new products, including dye colours, can give your clients new options to select from – and revitalise your salon. If you want to expand what your salon offers, you can also include new products that you haven’t sold before, such as scented candles, nail polish, face masks and moisturisers. While these are not strictly associated with a salon environment, they are a part of the beauty industry that clients might enjoy perusing.
When it comes to retail products, it is important to remember the preferred spending range of your customers. If your customers are unlikely to have large budgets, then more upmarket products will not be worth your time, whereas products closer to your clients’ budgets will be better received.
While there is far more to creating a fantastic salon than the salon itself looking beautiful, having a pleasing atmosphere and look can help you bring clients into the salon. Visiting a salon should be a relaxing and enjoyable experience for clients, and creating a space that will entice your target market to want to return can help you increase your sales.
Altering the appearance of your salon to fit your target market can help you gain the clients you want in your salon. For example, think of the differences between a beauty salon with mostly female clients and a barber shop that caters primarily to men. The look of these businesses are often completely different. If you are a salon that caters to a unisex client group, using a more muted colour palette can ensure the décor appeals to everyone.
Here are a few ways to completely alter the ambiance of your salon:
Reorganising your team or hiring new team members can help you a lot when it comes to reinventing your salon, as it allows you to bring in team members with different perspectives and styles. Your team is your greatest asset, and bringing in fantastic new team members can completely revitalise your salon. When recruiting new members try to be discerning and ask them about their future goals, what they want to take away from the position they have in your salon, and what they can offer as a team member.
If you are attempting to diversify what is on offer at the salon you can bring in new services for your clients such as ear piercing, massage or other beauty treatments such as eyebrow waxing. Of course, in order to offer these services, you will need either to hire a new team member with these skills or create an opportunity for an existing stylist to learn through a course or as part of a qualification.
Updating or simply recreating your website can be a fantastic way to help your salon reinvent itself and find a new way to interest you clients. Often your website is the first impression that your clients have of you, so it is important to give a good showing.
Having a clear and well-designed website with links to any business social media sites you may have is key to gaining a new client’s attention and successfully marketing your salon.
Here are some changes on the salon website that can help to ensure that your website stands out from the crowd:
If you think that SalonIQ can help you to reach the next stage with your business, then please contact us here. Our staff would be delighted to go through the uses and functions of our salon software.