Posted by Jenny
In today’s fast-paced hair, barber and beauty industry, staying visible, connected and memorable is no longer optional, it’s essential. Salon owners are constantly juggling client appointments, team management, stock control and the daily operations that keep the business running. With so much happening behind the scenes, marketing often becomes an afterthought.
This is where Automated Marketing and Intelligent Marketing step in, powerful digital tools that allow salons to engage clients effortlessly, boost revenue and fill empty spaces without adding more to your workload. As the UK’s leading salon software, SalonIQ empowers salon owners to run smart, self-driven salon marketing campaigns that improve retention, drive repeat visits and keep your brand front of mind.
Refers to software-driven communications, such as email blasts, SMS campaigns and personalised reminders, that are sent automatically based on client behaviour and preferences.
Takes automation one step further by using smart data, client history and performance insights to deliver the right message, to the right client, at the right time.
With SalonIQ salon software, this happens seamlessly in the background, ensuring your marketing is always active even when you’re busy on the salon floor.
Salon owners wear many hats, and marketing shouldn’t be one of the most time-consuming tasks. Automated marketing handles repetitive activities for you:
Instead of spending hours creating and sending messages manually, SalonIQ salon software sends targeted communications automatically, freeing up time to focus on client care and team development. More time. Less stress. Better results.
Consistent communication builds trust and loyal clients spend more and return more often. Automated SMS and email campaigns help you maintain regular touchpoints without feeling “salesy” or overwhelming.
With SalonIQ’s Intelligent Marketing tools, your messages can be personalised with:
When communication feels personal and helpful, clients are more likely to rebook, recommend and engage with your salon.
Last-minute gaps in the diary cost salons thousands every year. SMS campaigns are one of the most effective ways to fill seats FAST:
SMS has one of the highest open rates of any marketing channel, over 97% of messages are read within three minutes. With SalonIQ, you can target specific client groups such as lapsed clients, VIPs or clients who usually book certain services Empty chairs become revenue opportunities, not lost income.
Every salon has a list of clients who simply “stopped coming”, but often, they didn’t leave intentionally. Life gets busy, they forget to rebook, or they assume they’ll schedule it later.
Automated re-engagement campaigns help bring these clients back by sending:
SalonIQ intelligently tracks when a client is overdue based on their service cycle and triggers tailored messages to invite them back, helping you recover revenue you may never have noticed was missing.
The most successful salons are powered by data, not guesswork. Intelligent Marketing uses client behaviour to guide your strategy:
By understanding your clients better, SalonIQ helps you send messages that increase bookings and retail sales with minimal effort. When marketing becomes smart, revenue increases naturally.
In an industry where competition is high and client loyalty is crucial, automated and intelligent marketing give salon owners the ability to stay ahead. With tools like SalonIQ, your salon can:
✔ Stay connected
✔ Save time
✔ Increase bookings
✔ Re-engage lost clients
✔ Fill the diary consistently
Whether you’re a small boutique salon or a multi-site brand, automated marketing creates a smoother, smarter and more profitable business.
Call a member of our team today on 01892 280 123
