28 April 2022
There are over 45,000 hair and beauty businesses operating in the UK. Competition is fierce. That’s why, if you want your beauty salon business to succeed, you need to invest in digital marketing.
Digital marketing is one of the most effective ways to grow your salon business, increase awareness about your services, and connect with your customers. However, digital marketing encompasses so many different things that it can be difficult to know where to start.
In this article, we will be sharing digital marketing tips you need to grow your beauty salon business.
Optimise Your Website
In today’s technology-oriented world, having a website is imperative to business success. If you want your beauty salon business to be found online, you need to optimise your website. After all, if your audience can’t find your salon business online, your website won’t be receiving any traffic and, therefore, you will be missing out on converting potential customers.
Learning how to optimise your salon’s website so that it engages your audience effectively and converts them into customers is essential for the growth and long-term success of your beauty salon business.
Through strategies such as keyword research, content marketing, and link building (to name a few) you can start developing a reputable online presence that increases your visibility and brand awareness to ultimately win you more business.
Share Engaging Content
Content creation is one of the most effective ways to attract new customers to your salon business. You can create content for social media or your website, ranging from images and videos to articles and infographics.
According to Search Engine Journal, “The goal should always be to create content your audience will love and that will entice them to take action. That’s the way to turn passive readers into excited, loyal customers.”
If you can create engaging and enticing content that your audience loves, you will see a boost in website traffic, an increase in communication, and a higher conversion rate.
You can post everything from hair care tips and makeup do’s and don’ts to before and after pictures and timelapses showcasing your work. Content creation can be time consuming but well worth the investment.
Increase Your Online Authority
There are many ways you can increase your online presence and authority, however one of the most effective is high-quality link building. Gaining backlinks to your website, through listings and guest posting is crucial for increasing your salon website’s relevance, authority, and online presence.
According to link building agency Hive19, “Backlinks are crucial to how Google finds, indexes and ranks your website. In order to help search engines locate your page, and classify it correctly – its relationship with other websites are absolutely critical […] Building high powered links and successfully raising the topical authority of well optimised pages is a marketing strategy that will drive improved rankings, and result in greater volumes of traffic over time.”
If you want your website to be found by your target audience and to rank highly in the search engines, you need to invest in a quality link building strategy. Link building is a sure-fire way to grow your business and enjoy long-term success online.
Invest in Targeted Advertisements
Online advertising, whether through Paid Ad Campaigns, print, or social media advertising is an investment. So, we recommend ensuring you have the money to pay for the advertising and to maintain a PPC advertising budget.
However, if you have the money to invest in targeted advertisements, these are a fantastic way to increase brand awareness, boost your audience reach, and reach customers faster than organic marketing methods can.
Targeted advertisements help you reach the customers you want to. You can target very specific groups of people, via individual campaigns, and drastically increase your business profits in a relatively short period of time. If you’re looking to grow your beauty salon business, you need more customers and investing in targeted advertising is a great way to get them.
Be Active on Social Media
Social media is one of the best ways you can connect with your customers on a personal level. In the UK alone, there are 57.6 million active social media users. From Instagram and Facebook to TikTok and Pinterest, you are provided with so many different platforms from which to share your content.
Live sessions and short video reels are currently very popular as they offer a behind-the-scenes glimpse into your business. What’s more, you can advertise new product launches, announce competitions or discounts, share team activities, and share any changes to your business opening hours or operations.
According to Hootsuite, “social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand […] If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fact, inexpensive, and effective way to reach almost half the world’s population.”
Build Your Customer Reviews
If you want to grow your beauty salon business, you need more customers and building your reviews is how you can get them. According to Trust Pilot, “Consumer reviews, and popular opinion in general, sum up the wisdom of the general population and serve it as a means of collective intelligence, giving shape and structure to the wealth of information out there. People read reviews to guide them in their decision making process.”
Salon reviews matter. The more reviews you can gather from previous customers, the higher your chances of attracting a wider audience. When internet users are searching for a beauty salon near them, they don’t just select the closest or the prettiest one, they scroll through the reviews and find out what people are saying.
Reviews of your business and the services you offer can have a significant impact on whether potential customers will reach out to you. In fact, 93% of consumers will read online reviews before booking a service or purchasing a product. So, building your customer reviews can have a significant impact on the growth of your business.
As you can see, there are many digital marketing tips that can grow your beauty salon business. We have listed the 6 we consider to be the most important and to have the most impact. We hope the strategies we have outlined will help you achieve your business goals.
Megan Johnson is a professional nail technician and nail artist based in London. Passionate about promoting a more sustainable and eco-friendly business model within the beauty industry, Megan enjoys sharing her experience and advice as she continues to grow her client base and presence in the industry. Follow Megan on Twitter: @MeganJohnsonUK.