The month of love is fast approaching, yes you’ve guessed it – Valentine’s Day! 14th February falls mid week this year so you have 2 weekends to capture. The weekend commencing 9th February and weekend commencing 15th February. Which means double exposure for you – perfect!
What do you have in your marketing plan for Valentine’s day in your hair/beauty salon? Perhaps you have a special promotion for the hair and beauty services you offer in your salon or maybe even a special promotion on gift cards? Puchase a £50 gift card and we will add on and extra £10 for FREE. Below we have put together 4 tips to ensure you get the best reusults with the promotions you do and have maximum exposure on the most romantic time of the year for your salon clients.
Salon iQ’s Top Tips
Preparation Like any key calendar event that you take part in, it is always a good idea to grab the opportunity when you can. But to do this preparation is key. Make sure you have plenty of time to plan correctly what you are doing. Ensure you have all your stock, marketing tools and everyone on board ready for the big day.
Tell Your Team This seems like an obvious one, right? Yes to some it is but for many it’s so obvious that half the team do not actually no what’s actaully going on in the salon. When this happens many opportunities are easily missed. It takes minutes to brief your team a week or 2 in advance on what you have planned. This can be done in a team meeting or individually which ever you suits you best. By doing this in a team meeting you know that everyone has received the exact same message.
Target Audience With the help of Salon iQ software you can easily send out SMS and E-blasts to specific clients. You can do this using the client selections function within Salon iQ. This will ensure you get maximum exposure to the right people. Which in turn will produce amazing results for you.
Deliver Like anything you plan you must deliver every little detail. If you are offering a 1 hour facial as a nice relaxing treat, you can not then at the appointment cut this down to 45 minutes. Some salons offer a gift with purchase – ensure you have plenty of these in stock to avoid running out.
It is key to manage clients’ expectations from the very beginning of them picking up the phone to make the appointment to arrivng in your salon, having the treatment, and saying goodbye at the end. The 4 top tips above can easily be used and implemented on any special occasion or event you do throughout the year.
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