Plan for Valentine’s Day with our marketing ideas

13 January 2022


With only a month to go until Valentine’s Day we wanted to share some marketing ideas with you to make the most of the holiday with revenue for your salon. 

Valentine’s Day is the perfect opportunity to increase bookings and retail sales. Plan ahead this year and make the most of this time.

Below we have shared some marketing ideas you can implement within your salon.

1 – Fill your appointment gaps

Now is the perfect opportunity to send out a SMS campaign to fill those gaps! We would recommend setting up a campaign for all clients that have not rebooked in the past three months and enticing them in by reminding them that it’s Valentine’s Day and they deserve to be pampered. Don’t forget that with SalonIQ you can track your ROI for each campaign you send out.

2- Sell Gift Cards

Salon Gift Cards make a great gift and can boost income for Valentine’s Day. SalonIQ can be used with physical plastic gift cards or can be sent as e-gift cards. For any nomination, or for specific services, even sell gift cards with different face value, e.g £50 voucher for £40. Make a note to ask client’s if they require gift cards when they reach the till or send out a marketing communication suggesting them as a Valentine’s gift.

3 – Plan your retail display

Catch foot traffic walking by with a Valentine’s themed window display, you may catch some last minute shoppers looking to treat their loved one. It’s also the perfect reminder for client’s coming in to stock up on their homecare.

4 – Run a social media campaign

Start early and run a slow burn campaign that ramps up to Valentine’s Day. It’s the ideal opportunity to showcase your work with client transformation pictures, followed by retail gift packs and in salon news. You can then gain traction and encourage bookings in return.

5 – Valentine’s Day treats

Show the love to your clients. That could be in the form of a Valentine’s card for every client that visits that day, a special on the day promotion such as a set discount or free gift, a thank you email sent out to all your clients that have visited so far this year or even cakes and treats in the salon that day.

However you spend Valentine’s Day we hope you enjoy it and don’t forget to email if you would like any help with setting up any campaigns in preparation.

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