Focus on the essentials and reap the rewards

13 July 2023

Essential Marketing  


Can you remember the last time you saw Kirsty Thomas? I am sure she was only in a few weeks ago…oh wait, looking at her client record, she hasn’t been in the salon for 16 weeks, how is that possible! 

Time really does fly by, do you have a system in place in your salon that keeps one eye on your clients to track their rebooking patterns? Do you send them an email or text message to remind them it’s time to book their next appointment? 

If you would like to find out how we can help you keep in touch with your clients with almost zero effort AND boost profit and guarantee client retention click here. 

Often, when people mention the word marketing, they instantly think of big budgets, costly material, and discounts and then swiftly move this thought to the “I will do that next week” pile. Keeping in touch with your clients shouldn’t be time-consuming or costly. With SalonIQ you just need to create your message that first time and the system will do the rest.  

Best practice messages: 

  • Client Retention 
  • Birthday  
  • Appointment confirmation 
  • Appointment reminder
  • Abandoned basket 

How do you contact your clients and how much time does it take? 

65% of new clients don’t make it to their 4th visit

Looking at each one of the best practice messages in detail will have your marketing running on auto-pilot while you focus on other important areas of your business.  


It doesn’t have to be time-consuming, below we discuss email marketing best practices 

  • Have all of your automated emails branded, when I open an email I like to know who it is from by the look of it, we very quickly recognise, colours, logos and themes more than we do words and paragraphs.  
  • Add a footer to all of your emails, and include your social media links, promotions or shout about your Booking App and encourage downloads.
  • Your email must stand out from the hundreds of emails that are sent to your clients every hour of every day.
  • More importantly, ensure you are consistent with your messaging and review the performance of each email you sent at least once every 6 months.  

60% of your clients should be making their next appointment before they leave you

The set up has been so easy and everyone involved has been amazing. From my training to helping set up my marketing with Alice especially, as from that I have had more clients through.
The booking reminders has been a game changer for my business and I have zero no shows!!!
If your looking for a system that does everything this is the one and trust me you won’t regret it! – Lindsay MacKenzie.

If you would like to discover more on why salon owners are choosing SalonIQ click here. 

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