SalonIQ - Smart and Simple Salon Software
Monthly SMS Campaign · SalonIQ

Fill your diary.
No discounts. Just the right message for Hair. Beauty. Barbers. Clinics.

Every month we give you a ready-to-send SMS campaign tailored to your sector - tried, tested, and built to drive bookings from the clients already in your database.

See this month's campaign ↓ Join our community →
98%
of SMS messages opened within 3 minutes
5×
higher response rate than email marketing
£0
discount needed — timing and relevance do the work
160
chars. One credit. Maximum impact.
12×
average return on investment from salon SMS
The philosophy

Your clients already want to come back. They just need a reason.

Most salons think they need a discount to get a response. They don't. What they need is the right message, sent to the right client, at the right moment in the year.

That's exactly what this monthly campaign gives you. Each month we look at what's happening in the calendar, what's on your clients' minds, and give you a targeted, no-discount SMS that feels relevant - not salesy.

  • One campaign per month - drop it in on the 1st and you're done
  • Sector-specific versions for Hair, Beauty, Barber and Clinic
  • Built for SalonIQ merge fields and the 160-character limit
  • No promotions, no discounts - just smart, timely messaging
🎯
Target, don't broadcast
Smaller targeted lists consistently outperform blasting everyone. Relevance beats reach every time.
📅
Timing is everything
Each campaign is pegged to a real moment - a season, occasion or behaviour that makes the message land naturally.
💬
One credit. No emoji.
Every message is written to fit 160 characters - one SMS credit, no emoji, just clean copy that converts.
📈
Proven to drive bookings
Salons using monthly SMS campaigns see consistent uplift in bookings without touching their pricing.
July 2026

This month's focus: Wedding season is here, book before the big day

July is peak UK wedding season. Guests, bridesmaids, best men and parents all need to look their best and most have not thought ahead to book.

July - Wedding season
Clients are attending weddings all month. Reach them before they leave the booking too late.
Send: 1-3 July
Campaign hook
Wedding season
Guests and wedding parties need to look their best and most have not booked yet
Key client segment
Lapsed styling, beauty and grooming clients
No future booking, overdue by sector visit cycle
SMS format
Emoji-free - 160 chars
1 credit per send across all sectors
Why no discount?
Timing creates urgency
Clients act because it is relevant, not because it is cheap
Ready-to-send messages

Your July campaigns by sector

Copy your sector's message, paste into SalonIQ and check the merge fields before you send.

Hair Salon
Wedding season, get your cut or style sorted
Who to send to
Had Service: cut, blowdry or updo Last Visit: more than 8 weeks ago No Future Bookings
Your SMS - copy and paste into SalonIQ
Hi [Client First Name], Summer wedding season is here. Book your cut, style or hair up now. Call [Salon Phone Number] or book online [Book Now]
- 1 SMS credit
Cut or style covers every client attending a wedding. The event hook creates urgency without any offer needed.
Beauty Salon
Wedding guest ready, book now
Who to send to
Had Service: nails, lashes or brows Last Visit: more than 10 weeks ago No Future Bookings
Your SMS - copy and paste into SalonIQ
Hi [Client First Name], get your nails, lashes and brows summer ready. Spaces filling fast. Call [Salon Phone Number] or book online [Book Now]
- 1 SMS credit
Nails, lashes and brows is a natural wedding combo. One message covers multiple services without feeling like a list.
Barber
Wedding on? Look sharp on the day
Who to send to
Last Visit: more than 6 weeks ago Visit Count: 4 or more in last 12 months No Future Bookings
Your SMS - copy and paste into SalonIQ
Hi [Client First Name], got a wedding coming up? Get booked in now and look sharp on the day. Call [Salon Phone Number] or book online [Book Now]
- 1 SMS credit
Direct and event-driven. Male clients respond to a specific reason to act. Weekend scarcity adds urgency without a discount.
Aesthetic Clinic
Summer skin treatments, book your July appointment
Who to send to
Had Service: any skin or clinic treatment Last Visit: more than 14 weeks ago No Future Bookings
Your SMS - copy and paste into SalonIQ
Hi [Client First Name], want incredible skin this summer? Book your next treatment now. Call [Salon Phone Number] or book online [Book Now]
- 1 SMS credit
Simple summer skin desire with genuine scarcity. Works across any clinic service menu without naming specific treatments.
Inside SalonIQ

Building your client selection

Follow these six steps inside SalonIQ to pull the right client group before you send.

01
Go to Intelligent Marketing
From the main menu navigate to Intelligent Marketing, then Client Selection, select Add Selection and choose Blank Template.
02
Name and filter
Give your campaign a name. Use the client filters on the right - select Last Visit, choose your date range and set to more than 4 or 8 weeks. Save.
03
Add service filter
Add a Had Service filter and select the relevant category for your sector, for example Colour or Waxing. Select No Future Bookings, then Save and Get Client Count.
04
Review and select SMS Blast
Check the client count before proceeding. Too large? Tighten the filter. Too small? Widen the date range. When happy, press the SMS Blast button.
05
Create your message
Select Choose Template and pick the relevant template for this month, for example June 26 Hair. Check the merge fields are pulling correctly in the preview.
06
Test then send
Select a test client name using the green button, add your mobile number and send a test. Check merge fields, link and tone on your phone. Once happy, press Send.
Need more detail? Read our full step by step guide to sending an SMS Blast in SalonIQ →
Best practice

Send it right and get results

The message is only half the job. These tips make sure it lands at the right moment and gets the response it deserves.

📅
Best days to send
Tuesday, Wednesday and Thursday consistently outperform Mondays and Fridays. Avoid weekends - clients are off-routine and less likely to call and book.
🕙
Best time of day
Aim for 10am-12pm or 5pm-7pm. Mid-morning catches people between tasks; early evening catches them post-work when planning the week ahead.
📱
Always test on yourself
Send a test to your own mobile before sending to your list. Check every merge field, the link, and that the message reads naturally on a small screen.
🎯
Keep the list targeted
Resist the urge to send to everyone. Smaller, relevant lists get higher response rates and protect your sender reputation with clients.
✂️
Watch your character count
If your salon name is long, use an abbreviation. One extra word can tip you into a 2-credit send - always check the counter in SalonIQ first.
📊
Check your results
After 48 hours, review bookings and note what worked. Over time you will build a picture of which client segments respond best for your salon.
Drive results every month, without fail

New campaign drops on the 1st of every month

Join the SalonIQ community on Facebook to get each month's campaign as soon as it drops - with ready-to-send messages for your sector.

Join our Facebook group →

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Call a member of our team today on 01892 280 123

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The Forge, Little Mount Sion, Tunbridge Wells, Kent TN1 1YS

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