SalonIQ - Smart and Simple Salon Software
Monthly SMS Campaign · SalonIQ

Fill your diary.
No discounts. Just the right message for Hair. Beauty. Barbers. Clinics.

Every month we give you a ready-to-send SMS campaign tailored to your sector - tried, tested, and built to drive bookings from the clients already in your database.

See this month's campaign ↓ Join our community →
98%
of SMS messages opened within 3 minutes
5×
higher response rate than email marketing
£0
discount needed — timing and relevance do the work
160
chars. One credit. Maximum impact.
12×
average return on investment from salon SMS
The philosophy

Your clients already want to come back. They just need a reason.

Most salons think they need a discount to get a response. They don't. What they need is the right message, sent to the right client, at the right moment in the year.

That's exactly what this monthly campaign gives you. Each month we look at what's happening in the calendar, what's on your clients' minds, and give you a targeted, no-discount SMS that feels relevant - not salesy.

  • One campaign per month - drop it in on the 1st and you're done
  • Sector-specific versions for Hair, Beauty, Barber and Clinic
  • Built for SalonIQ merge fields and the 160-character limit
  • No promotions, no discounts - just smart, timely messaging
🎯
Target, don't broadcast
Smaller targeted lists consistently outperform blasting everyone. Relevance beats reach every time.
📅
Timing is everything
Each campaign is pegged to a real moment - a season, occasion or behaviour that makes the message land naturally.
💬
One credit. No emoji.
Every message is written to fit 160 characters - one SMS credit, no emoji, just clean copy that converts.
📈
Proven to drive bookings
Salons using monthly SMS campaigns see consistent uplift in bookings without touching their pricing.
October 2026

This month's focus: Fill your December appointment book

Christmas is coming, but plenty of your regular clients still won't have their December appointment booked. October is the perfect time to give them a simple nudge before the most popular dates start disappearing.

October - Get Christmas bookings in early
Target clients who already know your business but haven't yet secured their December appointment.
Send: October
Campaign hook
Christmas appointments are filling
Give clients a genuine reason to book now rather than leave it until December.
Key client segment
Active clients without a December booking
Clients who have visited during 2026 but don't currently have an appointment in December.
SMS format
Short, timely and direct
Remind clients to secure their preferred Christmas appointment while availability remains.
Why no discount?
Christmas creates its own urgency
Your clients already want to visit. This campaign simply gives them a reason to book sooner.
Ready-to-send messages

Your October campaigns by sector

Pick the message that best fits your business, build your client selection and check your merge fields before sending.

Hair Salon
Secure your Christmas hair appointment
Who to send to
Visited during 2026 No December booking Active clients
Your SMS - copy and paste into SalonIQ
Hi [First name], Christmas appointments at [Salon name] are filling up. If you'd like your usual December appointment, book now: [Book online]
- Check credit count in SalonIQ
Christmas hair appointments are highly date-sensitive. A simple reminder helps regular clients secure the slot they want before December fills.
Beauty Salon
Get your Christmas treatments booked
Who to send to
Visited during 2026 No December booking Active clients
Your SMS - copy and paste into SalonIQ
Hi [First name], December is booking up at [Salon name]. Get your Christmas treatments in the diary before your preferred dates go: [Book online]
- Check credit count in SalonIQ
Christmas parties and events give beauty clients a natural reason to plan ahead, without needing to discount.
Barber
Book the Christmas cut early
Who to send to
Visited during 2026 No December booking Regular clients
Your SMS - copy and paste into SalonIQ
Hi [First name], Christmas is getting busy at [Salon name]. Get your December cut booked before the dates you want fill up: [Book online]
- Check credit count in SalonIQ
Regular barber clients often leave Christmas cuts until late. This catches them early and helps spread demand across December.
Aesthetic Clinic
Plan your December appointment
Who to send to
Visited during 2026 No December booking Active clients
Your SMS - copy and paste into SalonIQ
Hi [First name], planning ahead for Christmas? December appointments at [Salon name] are filling. Secure your preferred date here: [Book online]
- Check credit count in SalonIQ
Clients often plan treatments around Christmas events. A timely reminder helps them secure the date that works for them.
Inside SalonIQ

Building your client selection

Follow these six steps inside SalonIQ to pull the right client group before you send.

01
Go to Intelligent Marketing
From the main menu navigate to Intelligent Marketing, then Client Selection, select Add Selection and choose Blank Template.
02
Name and filter
Give your campaign a name. Use the client filters on the right - select Last Visit, choose your date range and set to more than 4 or 8 weeks. Save.
03
Add service filter
Add a Had Service filter and select the relevant category for your sector, for example Colour or Waxing. Select No Future Bookings, then Save and Get Client Count.
04
Review and select SMS Blast
Check the client count before proceeding. Too large? Tighten the filter. Too small? Widen the date range. When happy, press the SMS Blast button.
05
Create your message
Select Choose Template and pick the relevant template for this month, for example June 26 Hair. Check the merge fields are pulling correctly in the preview.
06
Test then send
Select a test client name using the green button, add your mobile number and send a test. Check merge fields, link and tone on your phone. Once happy, press Send.
Need more detail? Read our full step by step guide to sending an SMS Blast in SalonIQ →
Best practice

Send it right and get results

The message is only half the job. These tips make sure it lands at the right moment and gets the response it deserves.

📅
Best days to send
Tuesday, Wednesday and Thursday consistently outperform Mondays and Fridays. Avoid weekends - clients are off-routine and less likely to call and book.
🕙
Best time of day
Aim for 10am-12pm or 5pm-7pm. Mid-morning catches people between tasks; early evening catches them post-work when planning the week ahead.
📱
Always test on yourself
Send a test to your own mobile before sending to your list. Check every merge field, the link, and that the message reads naturally on a small screen.
🎯
Keep the list targeted
Resist the urge to send to everyone. Smaller, relevant lists get higher response rates and protect your sender reputation with clients.
✂️
Watch your character count
If your salon name is long, use an abbreviation. One extra word can tip you into a 2-credit send - always check the counter in SalonIQ first.
📊
Check your results
After 48 hours, review bookings and note what worked. Over time you will build a picture of which client segments respond best for your salon.
Drive results every month, without fail

New campaign drops on the 1st of every month

Join the SalonIQ community on Facebook to get each month's campaign as soon as it drops - with ready-to-send messages for your sector.

Join our Facebook group →

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