SalonIQ - Smart and Simple Salon Software
Monthly SMS Campaign · SalonIQ

Fill your diary.
No discounts. Just the right message for Hair. Beauty. Barbers. Clinics.

Every month we give you a ready-to-send SMS campaign tailored to your sector - tried, tested, and built to drive bookings from the clients already in your database.

See this month's campaign ↓ Join our community →
98%
of SMS messages opened within 3 minutes
5×
higher response rate than email marketing
£0
discount needed — timing and relevance do the work
160
chars. One credit. Maximum impact.
12×
average return on investment from salon SMS
The philosophy

Your clients already want to come back. They just need a reason.

Most salons think they need a discount to get a response. They don't. What they need is the right message, sent to the right client, at the right moment in the year.

That's exactly what this monthly campaign gives you. Each month we look at what's happening in the calendar, what's on your clients' minds, and give you a targeted, no-discount SMS that feels relevant - not salesy.

  • One campaign per month - drop it in on the 1st and you're done
  • Sector-specific versions for Hair, Beauty, Barber and Clinic
  • Built for SalonIQ merge fields and the 160-character limit
  • No promotions, no discounts - just smart, timely messaging
🎯
Target, don't broadcast
Smaller targeted lists consistently outperform blasting everyone. Relevance beats reach every time.
📅
Timing is everything
Each campaign is pegged to a real moment - a season, occasion or behaviour that makes the message land naturally.
💬
One credit. No emoji.
Every message is written to fit 160 characters - one SMS credit, no emoji, just clean copy that converts.
📈
Proven to drive bookings
Salons using monthly SMS campaigns see consistent uplift in bookings without touching their pricing.
August 2026

This month's focus: Add value to every visit, not just chase lapsed clients

Hair, Beauty and Clinic upsell clients already booked in for August. Barber gets ahead of the late August rush. Different levers, same no-discount philosophy.

August - Value and timing, not always win-back
Chasing lapsed clients every month wears thin. This month leans on upselling booked appointments, and on timing around the seasonal rush for Barber.
Send: 1-3 August
Campaign hook
A different lever per sector
Upsell for Hair, Beauty and Clinic; seasonal timing for Barber
Key client segment
Mostly booked-in, not lapsed
Hair, Beauty, Clinic: has a future August booking. Barber: due soon, 3+ weeks, no future booking
SMS format
Emoji-free - 160 chars
Credits confirmed live in SalonIQ per sector this month
Why no discount?
Value and timing beat price
Adding value to a visit, or getting ahead of the rush, works harder than a discount
Ready-to-send messages

Your August campaigns by sector

Select your sector's saved template in SalonIQ and check the merge fields before you send.

Hair Salon
More from your August visit
Who to send to
Has a future booking in August Upsell: treatment add-on
Your SMS - already saved as a SalonIQ template, just select it
Hi [First name], sun and heat will damage hair. Call [Salon number] to add a treatment to your August visit, or ask about our products in salon
- 1 SMS credit
Clients already booked in are primed to say yes - a well-timed nudge adds value to a visit that's already happening, no discount or new booking required.
Beauty Salon
More from your August visit
Who to send to
Has a future booking in August Upsell: retail in salon
Your SMS - already saved as a SalonIQ template, just select it
Hi [First name], Summer sun means your skin needs extra help. Ask in salon about our skincare products and treat yourself at your August appointment.
- 1 SMS credit
Retail is an easy add for clients already booked in - a simple in-salon nudge, no discount or extra time needed.
Barber
Beat the late August rush
Who to send to
Due soon: 3+ weeks since last visit No future booking
Your SMS - already saved as a SalonIQ template, just select it
Hi [First name], late August fills up fast at [Salon name]. Book your cut now before spaces run out. Book online [Book online]
- 1 SMS credit
Catching clients as they become due, ahead of the late August squeeze, is a genuine reason to book - no discount, just good timing.
Aesthetic Clinic
More from your August visit
Who to send to
Has a future booking in August Upsell: retail in salon
Your SMS - already saved as a SalonIQ template, just select it
Hi [First name], protect and repair your summer skin at [Salon name]. Ask about our recovery products at your August appointment
- 1 SMS credit
Recovery retail is a natural add for clients already booked in - a simple in-salon nudge, no discount or extra time needed.
Inside SalonIQ

Building your client selection

Follow these six steps inside SalonIQ to pull the right client group before you send.

01
Go to Intelligent Marketing
From the main menu navigate to Intelligent Marketing, then Client Selection, select Add Selection and choose Blank Template.
02
Name and filter
Give your campaign a name. Use the client filters on the right - select Last Visit, choose your date range and set to more than 4 or 8 weeks. Save.
03
Add service filter
Add a Had Service filter and select the relevant category for your sector, for example Colour or Waxing. Select No Future Bookings, then Save and Get Client Count.
04
Review and select SMS Blast
Check the client count before proceeding. Too large? Tighten the filter. Too small? Widen the date range. When happy, press the SMS Blast button.
05
Create your message
Select Choose Template and pick the relevant template for this month, for example June 26 Hair. Check the merge fields are pulling correctly in the preview.
06
Test then send
Select a test client name using the green button, add your mobile number and send a test. Check merge fields, link and tone on your phone. Once happy, press Send.
Need more detail? Read our full step by step guide to sending an SMS Blast in SalonIQ →
Best practice

Send it right and get results

The message is only half the job. These tips make sure it lands at the right moment and gets the response it deserves.

📅
Best days to send
Tuesday, Wednesday and Thursday consistently outperform Mondays and Fridays. Avoid weekends - clients are off-routine and less likely to call and book.
🕙
Best time of day
Aim for 10am-12pm or 5pm-7pm. Mid-morning catches people between tasks; early evening catches them post-work when planning the week ahead.
📱
Always test on yourself
Send a test to your own mobile before sending to your list. Check every merge field, the link, and that the message reads naturally on a small screen.
🎯
Keep the list targeted
Resist the urge to send to everyone. Smaller, relevant lists get higher response rates and protect your sender reputation with clients.
✂️
Watch your character count
If your salon name is long, use an abbreviation. One extra word can tip you into a 2-credit send - always check the counter in SalonIQ first.
📊
Check your results
After 48 hours, review bookings and note what worked. Over time you will build a picture of which client segments respond best for your salon.
Drive results every month, without fail

New campaign drops on the 1st of every month

Join the SalonIQ community on Facebook to get each month's campaign as soon as it drops - with ready-to-send messages for your sector.

Join our Facebook group →

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