SalonIQ - Smart & Simple Salon Software
Gift Cards with SalonIQ

Turn today’s gift into tomorrow’s client.

Gift cards do more than bring money into your salon upfront. They can introduce new clients to your business, encourage existing clients to return and create more opportunities for future visits and spend.

With SalonIQ, you can sell gift cards in salon and online 24/7, create promotional cards for specific campaigns and make it easy for clients to give someone a reason to visit you.

SalonIQ gift cards displayed on a salon online booking portal
Why Gift Cards Matter

Gift cards can do more for your salon than you think.

They’re not just a convenient gift. They can bring revenue into your business upfront, introduce new clients to your salon and create more opportunities for future visits and spend.

£

Bring revenue in upfront

Gift cards give clients a reason to spend with you today, even when the appointment happens weeks or months later.

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Introduce new clients

Every gifted card has the potential to bring someone through your door who may never have discovered your salon otherwise.

↗

Encourage future spend

A gift card visit can lead to upgrades, additional treatments, retail purchases, rebooking and future visits.

♥

Make recommending you easy

Your loyal clients already know what makes your salon special. A gift card gives them an easy way to share that experience.

A £50 gift card doesn’t have to stop at £50.
The real opportunity can come from the visit that follows.
Gift Cards in SalonIQ

Sell them your way. Online, in salon, or both.

SalonIQ gives you the flexibility to sell everyday gift cards and promotional cards, with control over how they’re purchased, delivered, valued and redeemed.

24/7

Sell online around the clock

Your available gift cards can appear directly on your SalonIQ online booking portal, giving clients an easy way to buy whenever it suits them.

  • Clients can buy for themselves or someone else
  • Send purchased cards by email
  • Offer postage and packaging where available
  • Keep selling even when the salon is closed
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Sell physical cards in salon

Give clients the option to purchase physical gift cards at reception and process them directly through SalonIQ.

  • Ideal for walk-in and reception purchases
  • Perfect for clients who want a physical gift
  • Process and redeem cards through SalonIQ
  • Keep online and in-salon gifting connected
Campaign Example

Turn December spend into January appointments.

Promotional gift cards can help you bring revenue in now while giving clients a reason to return during a quieter period.

The January Boost
Pay £75
→
Receive £100
Buy Nov–Dec  •  Redeem Jan–Feb
Campaign Inspiration

Don’t just sell gift cards. Give clients a reason to buy them.

From everyday gifting to seasonal campaigns, a well-presented gift card can become a year-round sales opportunity for your salon.

Everyday salon gift card lifestyle example
Everyday Gifting

The Everyday Gift Card

A versatile design for birthdays, thank-yous, celebrations or simply giving someone a reason to treat themselves.

Perfect for: keeping visible all year round.
Download this design
Christmas salon gift card lifestyle example
Seasonal

The Christmas Gift Card

A premium seasonal design for one of the biggest gifting opportunities of the year.

Perfect for: promoting from November onwards.
Download this design
Minimal green salon gift card lifestyle example
Minimal & Premium

The Minimal Gift Card

Simple, modern and adaptable. A clean design that can work beautifully across hair, beauty, barbering, clinics and spas.

Perfect for: adapting to your salon colours and branding.
Download this design
Make It Yours

Use these as inspiration for your own salon.

Adapt the colours, wording and style to suit your brand, then upload your finished gift card design into SalonIQ ready to sell.

Create Your Own

Your next gift card design is one prompt away.

Choose an occasion below, copy the ready-made prompt and paste it into ChatGPT. It’ll ask a few quick questions about your salon brand before creating your design.

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How it works. Pick a prompt, paste it into ChatGPT, answer the brand questions, then generate your flat gift card artwork ready to save and upload into SalonIQ.
01
Year Round

Everyday Gift Card

A versatile premium design for birthdays, thank-yous, celebrations and just-because gifting.

02
Seasonal

Christmas

Create a premium festive card that feels modern and luxurious rather than novelty Christmas.

03
Gifting

Mother’s Day

Soft, sophisticated gifting creative without relying on overly pink or clichéd designs.

04
Seasonal

Valentine’s Day

Modern romantic styling designed to feel premium, grown-up and appropriate for a salon brand.

05
Gifting

Father’s Day

A clean, neutral design suitable for barbering, grooming, hair, wellness, beauty and clinic businesses.

06
Promotion

Black Friday

Create a premium promotional card with space for an offer, added value and redemption details.

When To Promote Gift Cards

Gift cards aren’t just for Christmas.

Keep them visible throughout the year and build campaigns around the moments when clients are already thinking about gifts, treats and experiences.

01
January & February

Give clients a reason to visit during quieter weeks.

Use promotional-value gift cards with controlled redemption dates to help drive appointments when your appointment book needs them most.

02
Valentine’s Day

Sell an experience, not just a present.

Position salon visits, treatments and self-care as something worth gifting, whether it’s for a partner or a well-earned treat.

03
Mother’s Day

One of the biggest gifting moments for salons.

Hair, beauty, spa and wellness businesses are perfectly placed to offer gifts that feel thoughtful, personal and easy to buy.

04
Father’s Day

Broaden who your gift cards are for.

Great for barbering, grooming, hair, wellness and treatment-based businesses, and a useful reminder that gift cards don’t need to feel one-size-fits-all.

05
Birthdays & Celebrations

Your evergreen opportunity.

Birthdays, anniversaries, thank-yous and celebrations happen every day. Keep everyday gift cards visible all year round.

06
Black Friday

Add value without simply discounting your services.

Promotional gift cards can create urgency while keeping the future spend tied to your salon.

07
Christmas

Start earlier than you think.

Introduce gift cards before the December rush, then increase visibility as Christmas approaches and last-minute gifting kicks in.

Think Beyond The Occasion

Think about your appointment book too.

If January and February are usually quieter, sell a promotional card in November and December that can only be redeemed during those months.

Bring the revenue in now.
Bring the client back when you need them.
Your clients can’t buy a gift card they don’t know exists.
Get Them Seen

Having gift cards available isn’t enough. Make them visible.

The more often clients see and hear about your gift cards, the more likely they are to remember them when they need a present, a treat or an excuse to come back.

01

Make them visible in salon

Put gift cards where clients naturally see them rather than waiting for someone to ask.

✓ Reception signage · Mirror or styling station prompts · Physical cards at the till · Seasonal displays
02

Talk about them on social

Show the card, the experience behind it and the reason someone might want to buy it.

✓ Stories and Reels · Seasonal countdowns · Last-minute gifting posts · Show the physical card or packaging
03

Use email campaigns

Build gift cards into your regular marketing calendar instead of saving them for one Christmas email.

✓ Seasonal gifting campaigns · Black Friday promotions · Last-minute reminders · Quieter-month offers
04

Use SMS when timing matters

Short, timely messages can work brilliantly around gifting deadlines or when you want to encourage a future visit.

✓ Mother’s Day reminders · Christmas countdowns · Unused gift card balances · Time-limited redemption campaigns
05

Let your booking portal sell 24/7

Your online booking portal gives clients somewhere to buy even when the salon is closed.

✓ Keep gift cards easy to find · Promote the online purchase link · Ideal for last-minute buyers · Clients can buy for themselves or others
06

Give your team an easy conversation starter

It doesn’t need to feel like a sales pitch. A simple mention can be enough to put the idea in a client’s head.

“Just so you know, we do gift cards too if you’re ever stuck for a present.”
The best gift card strategy isn’t complicated. It’s visible. Talk about them often, make them easy to buy and give clients plenty of reasons to remember they’re there.
Put Your Client Data To Work

Two simple gift card campaigns you can build in SalonIQ.

Use Intelligent Marketing to find the right clients, create a targeted audience and send a timely SMS campaign straight from SalonIQ.

01
Drive Appointments

Turn unused gift card credit into appointments.

Find clients who still have gift card value available but don’t currently have another appointment booked.

Client Selection
Client GC Balance Minimum £5 Maximum £9,999
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No Future Bookings All services All time
1
Open Client Selection

Menu → Intelligent Marketing → Client Selection

2
Create your template

New Selection → Blank Template → name your selection.

3
Add Client GC Balance

Click the segment to edit the balance range to £5–£9,999.

4
Add No Future Bookings

Layer this underneath so you only target clients without another appointment booked.

5
Check your audience

Select Save & Get Client Count, then review your matching clients.

6
Send your SMS

Choose SMS Blast and add your merge fields.

Suggested Merge Fields
Client First Name Salon Name Book Now Link Salon Number
SMS Example

Hi [Client First Name], you still have gift card credit to enjoy at [Salon Name]. Book here: [Book Now Link] or call [Salon Number]

Keep your final SMS within your preferred character limit once merge fields are inserted.
02
Sell More Gift Cards

Reconnect with clients who’ve had a gift card before.

Find clients who have previously had a gift card on their account but now have a £0 balance, then remind them that gift cards are available again.

Client Selection
Client GC Balance Minimum £0 Maximum £0
1
Open Client Selection

Menu → Intelligent Marketing → Client Selection

2
Create your template

New Selection → Blank Template → name your selection.

3
Add Client GC Balance

Click the segment and set both the minimum and maximum balance to £0.

4
Check your audience

Select Save & Get Client Count, then review your matching clients.

5
Send your SMS

Choose SMS Blast and add the Gift Cards Link merge field.

Suggested Merge Fields
Client First Name Salon Name Gift Cards Link
SMS Example

Hi [Client First Name], treat yourself or someone special to a gift card from [Salon Name]. Buy in salon or online: [Gift Cards Link]

The Gift Cards Link takes the client straight to your salon’s online gift card page.
Education & Support

Ready to get your gift cards live?

Whether you’re creating your first gift card, setting up online sales or want someone to guide you through it, we’ve got everything you need to get started.

01
IQ Academy

Sell gift cards online

Learn how to create gift cards that clients can purchase directly through your SalonIQ online booking portal.

View the online gift card guide
02
IQ Academy

Create & process gift cards

Follow the step-by-step guide for creating gift cards, processing them in salon and managing them through SalonIQ.

View the step-by-step guide
Already using SalonIQ? You could have your gift cards live and working harder for your salon sooner than you think.

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